I designed an “Exam Survival Guide” for CAVA’s field marketing team to give out during finals week to students across 9 college campuses. Each “guide” looked like a normal book on the outside, but on the inside they included all the necessary fuel for studying; CAVA hummus and pita chips. I also designed 2 bring-a-friend cards and an illustrated origami study break to be included in the kit. It was super rewarding to watch as students excitedly posted their reactions, and to see how our Exam Survival Guide brought a little joy into their stressed filled day.
Role: Designer Art Direction & Photography: Sarah Gerrity